Privacy Policy
Last updated: July 5, 2026
At Velvet Muse London, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or purchase our products.
By using our website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
When you visit our website or place an order, we may collect the following personal information:
- Full name
- Billing and shipping address
- Email address
- Phone number
- Payment information (processed securely by our payment providers and never stored on our servers)
- IP address
- Browser and device information
- Order and transaction history
- Website usage data collected through cookies and similar technologies
Providing this information allows us to process your order efficiently and deliver the best possible shopping experience.
2. How We Use Your Information
We use your personal information for the following purposes:
- Processing and fulfilling your orders
- Shipping your purchases and providing tracking information
- Managing payments and invoices
- Providing customer support
- Responding to your inquiries
- Improving our website, products, and customer experience
- Preventing fraud and maintaining website security
- Complying with legal obligations
- Sending marketing communications, newsletters, and promotional offers (only when you have given your consent)
3. Legal Basis for Processing
We process your personal data based on one or more of the following legal grounds:
- Performance of a contract (processing your order)
- Your consent (for marketing communications)
- Compliance with legal obligations
- Our legitimate business interests, including fraud prevention, website security, and improving our services
4. Sharing Your Information
We only share your information when necessary to operate our business and provide our services.
This may include:
- Secure payment providers
- Shipping and delivery partners
- Product suppliers responsible for processing and shipping your order
- Website hosting providers
- Analytics providers
- Marketing and advertising partners (where applicable and subject to your cookie preferences)
We never sell, rent, or trade your personal information to third parties.
As some products may be shipped directly from trusted international suppliers, including suppliers located outside the European Economic Area (EEA), your personal data may occasionally be transferred internationally. Whenever this occurs, we ensure that appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.
5. Data Retention
We only retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy or to comply with legal obligations.
Certain financial records may be retained for up to 7 years where required by applicable tax and accounting legislation.
6. Cookies
Our website uses cookies and similar technologies to improve your browsing experience, remember your preferences, analyse website traffic, and personalise marketing content.
You can manage or withdraw your cookie preferences at any time through our cookie banner or your browser settings.
For more information, please refer to our Cookie Policy.
7. Data Security
Protecting your personal information is a priority for Velvet Muse London.
We implement appropriate technical and organisational security measures to safeguard your information against:
- Unauthorised access
- Loss
- Misuse
- Disclosure
- Alteration
All payments are processed through secure SSL-encrypted connections by trusted payment providers.
Although no online system can guarantee absolute security, we continuously work to maintain the highest level of protection.
8. Your Rights
Depending on your location and applicable privacy laws, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your personal data
- Restrict certain processing activities
- Object to data processing
- Withdraw your consent at any time
- Request a copy of your data (data portability)
If you wish to exercise any of these rights, please contact us using the details below.
If you believe your privacy rights have been violated, you also have the right to lodge a complaint with your local data protection authority.
9. Contact Information
If you have any questions regarding this Privacy Policy or the way we process your personal information, please contact us.
Velvet Muse London
📧 Email: info@velvetmuse-london.com
We aim to respond to all privacy-related enquiries as quickly as possible.